A Professional and Practitioner's Guide to Public Relations Research, Measurement, an... (Bog, Paperback / softback, Engelsk)
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

(Bog, Paperback / softback, Engelsk)
Forfattere: David Michaelson, Donald W. Stacks
Forlag: Business Expert Press

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Provides an understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, the book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

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Alle detaljer

Forlag Business Expert Press
Forfattere David Michaelson, Donald W. Stacks
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Second Edition
Udgivelsesdato 30-05-2014
Første udgivelsesår 2014
Originalsprog United States
Sideantal 286
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 286 pages
Mål 154 x 230 x 19
ISBN-13 / EAN-13 9781606499849