Academic Brands: Distinction in Global Higher Education
(Bog, Hardback, Engelsk)
Forlag:
Cambridge University Press
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781108841375
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Beskrivelse
Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education. Available as Open Access on Cambridge Core.
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Alle detaljer
| Forlag | Cambridge University Press |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | New ed |
| Udgivelsesdato | 21-07-2022 |
| Første udgivelsesår | 2022 |
| Illustrationer | Worked examples or Exercises |
| Fagredaktør | Mario (University of California Biagioli, Madhavi Sunder |
| Originalsprog | United Kingdom |
| Sideantal | 246 |
| Indbinding | Hardback |
| Forlag | Cambridge University Press |
| Sideoplysninger | 246 pages, Worked examples or Exercises |
| Mål | 159 x 237 x 20 |
| ISBN-13 / EAN-13 | 9781108841375 |