Accountable Marketing: Linking marketing actions to financial performance (Bog, Hardback, Engelsk)
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Accountable Marketing: Linking marketing actions to financial performance

(Bog, Hardback, Engelsk)
Accountable Marketing: Linking marketing actions to financial performance
Forlag: Taylor & Francis Ltd

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Beskrivelse

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 22-02-2016
Første udgivelsesår 2016
Illustrationer 30 Tables, black and white; 62 Line drawings, black and white; 1 Halftones, black and white; 63 Illustrations, black and white
Fagredaktør David W (Loyola Marymount University Stewart, Craig Gugel
Originalsprog United Kingdom
Sideantal 274
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 274 pages, 30 Tables, black and white; 62 Line drawings, black and white; 1 Halftones, black and whi
Mål 254 x 178
ISBN-13 / EAN-13 9780765647061