Accounting for Marketing (Bog, Paperback / softback, Engelsk) af Richard M.S. (Loughborough University Business School) Wilson

Accounting for Marketing

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

This text shows how management accounting can play a valuable role in the control of marketing activities and highlights thinking in strategic management accounting. It also highlights the possible problems of accounting for marketing, and offers suggestions on how to overcome them.

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Forlag Cengage Learning EMEA
Forfatter Richard M.S. (Loughborough University Business School) Wilson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave New ed
Udgivelsesdato 29-04-1999
Første udgivelsesår 1999
Originalsprog United Kingdom
Sideantal 192
Indbinding Paperback / softback
Forlag Cengage Learning EMEA
Sideoplysninger 192 pages
Mål 12 x 188 x 243
ISBN-13 / EAN-13 9781861524683