Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focu... (Bog, Paperback / softback, Engelsk)
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Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants

(Bog, Paperback / softback, Engelsk)
Forfatter: Alexander Fraß
Forlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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Beskrivelse

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.

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Alle detaljer

Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Forfatter Alexander Fraß
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2016
Udgivelsesdato 16-06-2016
Første udgivelsesår 2016
Serie Business Analytics
Illustrationer 35 Illustrations, black and white; XXI, 317 p. 35 illus.
Originalsprog Germany
Sideantal 317
Indbinding Paperback / softback
Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Sideoplysninger 317 pages, 35 Illustrations, black and white; XXI, 317 p. 35 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783658143664