Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing
(Bog, Hardback, Engelsk)
Forlag:
Springer Nature Switzerland AG
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783030931308
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Beskrivelse
In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data.
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Alle detaljer
| Forlag | Springer Nature Switzerland AG |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2022 ed. |
| Udgivelsesdato | 23-01-2022 |
| Første udgivelsesår | 2022 |
| Serie | Contributions to Management Science |
| Illustrationer | 15 Illustrations, black and white; XI, 239 p. 15 illus. |
| Fagredaktør | Tereza Semeradova, Petr Weinlich? |
| Originalsprog | Switzerland |
| Sideantal | 239 |
| Indbinding | Hardback |
| Forlag | Springer Nature Switzerland AG |
| Sideoplysninger | 239 pages, 15 Illustrations, black and white; XI, 239 p. 15 illus. |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783030931308 |