Active Price Management: Be a Price Maker, Not a Price Taker!

(Bog, Hardback, Engelsk)
Forfattere: Sven Reinecke, Laura Johanna Noll

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Beskrivelse

This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner.

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Alle detaljer

Forlag Springer International Publishing AG
Forfattere Sven Reinecke, Laura Johanna Noll
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2023
Udgivelsesdato 02-11-2023
Første udgivelsesår 2023
Serie Business Guides on the Go
Illustrationer 18 Illustrations, black and white
Originalsprog Switzerland
Sideantal 90
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 90 pages, 18 Illustrations, black and white
Mål 152 x 219 x 13
ISBN-13 / EAN-13 9783031420481