Advances in Advertising Research IX: Power to Consumers
(Bog, Paperback / softback, Engelsk)
Forlag:
Springer Fachmedien Wiesbaden
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9783658248666
- Se flere detaljer ▼
Beskrivelse
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).
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Alle detaljer
| Forlag | Springer Fachmedien Wiesbaden |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | Softcover reprint of the original 1st ed. 2018 |
| Udgivelsesdato | 25-12-2018 |
| Første udgivelsesår | 2018 |
| Serie | European Advertising Academy |
| Illustrationer | 35 Illustrations, black and white |
| Fagredaktør | Verolien Cauberghe, Liselot Hudders, Martin Eisend |
| Originalsprog | Germany |
| Sideantal | 353 |
| Indbinding | Paperback / softback |
| Forlag | Springer Fachmedien Wiesbaden |
| Sideoplysninger | 353 pages, 35 Illustrations, black and white |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783658248666 |