Advances in Advertising Research (Vol. XI): Designing and Communicating Experience
(Bog, Hardback, Engelsk)
Forlag:
Springer Fachmedien Wiesbaden
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783658322007
- Se flere detaljer ▼
Beskrivelse
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by European Advertising Academy (EAA).
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Alle detaljer
| Forlag | Springer Fachmedien Wiesbaden |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2021 ed. |
| Udgivelsesdato | 02-09-2021 |
| Første udgivelsesår | 2021 |
| Serie | European Advertising Academy |
| Illustrationer | 35 Illustrations, black and white |
| Fagredaktør | Martin K.J. Waiguny, Sara Rosengren |
| Originalsprog | Germany |
| Sideantal | 355 |
| Indbinding | Hardback |
| Forlag | Springer Fachmedien Wiesbaden |
| Sideoplysninger | 355 pages, 35 Illustrations, black and white |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783658322007 |