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The Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.
Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.
Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling "fempowerment" back... Læs mere
The award-winning classic on why we must revolutionise the fashion industry
This illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.
Verdens 1. Farveordbog giver dig redskabet til bevidste farvevalg. Farvernes signaler taler til vores underbevidsthed, så derfor er det rette farvevalg... Læs mere
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key... Læs mere
Employee advocacy er et relativt nyt begreb, der er opstået i den digitale kommunikationsbranche inden for de seneste år. Det handler i bund og grund om at styrke... Læs mere