Verdens 1. Farveordbog giver dig redskabet til bevidste farvevalg. Farvernes signaler taler til vores underbevidsthed, så derfor er det rette farvevalg... Læs mere
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks... Læs mere
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a... Læs mere
Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience – classics which will endure for generations to come.
Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that... Læs mere
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks... Læs mere
This illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.
Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.
There’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.