A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key... Læs mere
Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success
In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with... Læs mere
Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the... Læs mere
The definitive modern handbook for copywriting that gets you noticed and sells your products and services.
The 20th century saw fashion evolve from an exclusive Parisian salon business catering for the wealthy elite into a global industry employing millions, with... Læs mere
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance... Læs mere