The Advertising Concept Book: Think Now, Design Later (Bog, Hardback, Engelsk) af Pete Barry
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The Advertising Concept Book: Think Now, Design Later

(Bog, Hardback, Engelsk)
Forfatter: Pete Barry
The Advertising Concept Book: Think Now, Design Later
Forlag: Thames & Hudson Ltd

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Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

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Alle detaljer

Forlag Thames & Hudson Ltd
Forfatter Pete Barry
Type Bog
Format Hardback
Sprog Engelsk
Udgave Third edition
Udgivelsesdato 11-08-2016
Første udgivelsesår 2016
Illustrationer With over 500 illustrations
Originalsprog United Kingdom
Sideantal 320
Indbinding Hardback
Forlag Thames & Hudson Ltd
Sideoplysninger 320 pages, With over 500 illustrations
Mål 208 x 249 x 35
ISBN-13 / EAN-13 9780500518984