Positioning: The Battle for Your Mind
(Bog, Paperback / softback, Engelsk)
Forlag:
McGraw-Hill Education - Europe
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780071373586
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Beskrivelse
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
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Alle detaljer
| Forlag | McGraw-Hill Education - Europe |
| Forfattere | Al Ries, Jack Trout |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2nd ed. |
| Udgivelsesdato | 16-01-2001 |
| Første udgivelsesår | 2001 |
| Illustrationer | 0 Illustrations |
| Originalsprog | United States |
| Sideantal | 224 |
| Indbinding | Paperback / softback |
| Forlag | McGraw-Hill Education - Europe |
| Sideoplysninger | 224 pages, 0 Illustrations |
| Mål | 203 x 134 x 13 |
| ISBN-13 / EAN-13 | 9780071373586 |