Positioning: The Battle for Your Mind (Bog, Paperback / softback, Engelsk)

Positioning: The Battle for Your Mind (Bog, Paperback / softback, Engelsk)


Forlag: McGraw-Hill Education - Europe

  • Type: Bog
  • Format: Paperback / softback
  • Sprog: Engelsk Sprog: Engelsk
  • ISBN-13: 9780071373586
  • Udgave: 2nd ed.
  • Udgivelsesdato: 16-01-2001
  • Første udgivelsesår: 2001
  • Illustrationer: 0 Illustrations, unspecified
  • Originalsprog: United States
  • Sideantal: 224
  • Indbinding: Paperback / softback
  • Forlag: McGraw-Hill Education - Europe
  • Sideoplysninger: 224 pages, 0 Illustrations, unspecified
  • Mål: 203 x 134 x 13

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Beskrivelse

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

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