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Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative

(Bog, Hardback, Engelsk)
Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative
Forlag: Springer Fachmedien Wiesbaden

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Beskrivelse

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.

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Alle detaljer

Forlag Springer Fachmedien Wiesbaden
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2023
Udgivelsesdato 11-04-2023
Første udgivelsesår 2023
Serie European Advertising Academy
Illustrationer 18 Illustrations, color; 16 Illustrations, black and white
Fagredaktør Alexandra Vignolles, Martin K.J. Waiguny
Originalsprog Germany
Sideantal 366
Indbinding Hardback
Forlag Springer Fachmedien Wiesbaden
Sideoplysninger 366 pages, 18 Illustrations, color; 16 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783658404284