Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative
(Bog, Paperback / softback, Engelsk)
Forlag:
Springer Fachmedien Wiesbaden
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9783658404314
- Se flere detaljer ▼
Beskrivelse
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.
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Alle detaljer
| Forlag | Springer Fachmedien Wiesbaden |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2023 ed. |
| Udgivelsesdato | 12-04-2024 |
| Første udgivelsesår | 2024 |
| Serie | European Advertising Academy |
| Illustrationer | 18 Illustrations, color; 16 Illustrations, black and white |
| Fagredaktør | Alexandra Vignolles, Martin K.J. Waiguny |
| Originalsprog | Germany |
| Sideantal | 366 |
| Indbinding | Paperback / softback |
| Forlag | Springer Fachmedien Wiesbaden |
| Sideoplysninger | 366 pages, 18 Illustrations, color; 16 Illustrations, black and white |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783658404314 |