1. Forside
  2. Bøger
  3. Engelske bøger
  4. Reklame
  5. Advances in Advertising Research X: Multiple Touchpoints in...

Advances in Advertising Research X: Multiple Touchpoints in Brand Communication

(Bog, Hardback, Engelsk)
Advances in Advertising Research X: Multiple Touchpoints in Brand Communication
Forlag: Springer Fachmedien Wiesbaden

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Reklame
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).

Læsernes anmeldelser (0)

Alle detaljer

Forlag Springer Fachmedien Wiesbaden
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2019 ed.
Udgivelsesdato 15-10-2019
Første udgivelsesår 2019
Serie European Advertising Academy
Illustrationer 34 Illustrations, black and white
Fagredaktør Enrique Bigne, Sara Rosengren
Originalsprog Germany
Sideantal 240
Indbinding Hardback
Forlag Springer Fachmedien Wiesbaden
Sideoplysninger 240 pages, 34 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783658248772