Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (Bog, Hardback, Engelsk)
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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication

(Bog, Hardback, Engelsk)
Advances in Advertising Research X: Multiple Touchpoints in Brand Communication
Forlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2019 ed.
Udgivelsesdato 15-10-2019
Første udgivelsesår 2019
Serie European Advertising Academy
Illustrationer 34 Illustrations, black and white; XI, 240 p. 34 illus.
Fagredaktør Enrique Bigne, Sara Rosengren
Originalsprog Germany
Sideantal 240
Indbinding Hardback
Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Sideoplysninger 240 pages, 34 Illustrations, black and white; XI, 240 p. 34 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783658248772