Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its S... (Bog, Hardback, Engelsk)
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Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms

(Bog, Hardback, Engelsk)
Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms
Forlag: Springer

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This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement.

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Alle detaljer

Forlag Springer
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2024 ed.
Udgivelsesdato 11-03-2025
Første udgivelsesår 2025
Serie European Advertising Academy
Illustrationer 65 Illustrations, color; 9 Illustrations, black and white; XII, 239 p. 74 illus., 65 illus. in color.
Fagredaktør Daria Gunina, Martin K.J. Waiguny
Originalsprog Netherlands
Sideantal 239
Indbinding Hardback
Forlag Springer
Sideoplysninger 239 pages, 65 Illustrations, color; 9 Illustrations, black and white; XII, 239 p. 74 illus., 65 illu
Mål 210 x 148
ISBN-13 / EAN-13 9783658439354