Advances in Business and Management Forecasting (Bog, Hardback, Engelsk)

Advances in Business and Management Forecasting

(Bog, Hardback, Engelsk)



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Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models.

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Alle detaljer

Forlag Emerald Publishing Limited
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 16-11-2011
Første udgivelsesår 2011
Serie Advances in Business and Management Forecasting
Fagredaktør Kenneth D. Lawrence, Ronald K. Klimberg
Originalsprog United Kingdom
Sideantal 208
Indbinding Hardback
Forlag Emerald Publishing Limited
Serieredaktør Kenneth D. Lawrence
Sideoplysninger 208 pages
Mål 234 x 156 x 23
ISBN-13 / EAN-13 9780857249593