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Forventes på lager: 16-11-2011
Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models.
| Forlag | Emerald Publishing Limited |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 16-11-2011 |
| Første udgivelsesår | 2011 |
| Serie | Advances in Business and Management Forecasting |
| Fagredaktør | Kenneth D. Lawrence, Ronald K. Klimberg |
| Originalsprog | United Kingdom |
| Sideantal | 208 |
| Indbinding | Hardback |
| Forlag | Emerald Publishing Limited |
| Serieredaktør | Kenneth D. Lawrence |
| Sideoplysninger | 208 pages |
| Mål | 234 x 156 x 23 |
| ISBN-13 / EAN-13 | 9780857249593 |