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Advances in Digital Marketing and eCommerce: First International Conference, 2020

(Bog, Paperback / softback, Engelsk)
Advances in Digital Marketing and eCommerce: First International Conference, 2020
Forlag: Springer Nature Switzerland AG

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Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

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Forlag Springer Nature Switzerland AG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2020
Udgivelsesdato 07-05-2020
Første udgivelsesår 2020
Serie Springer Proceedings in Business and Economics
Illustrationer 10 Illustrations, color; 18 Illustrations, black and white
Fagredaktør Francisco J. Martinez-Lopez, Steven D'Alessandro
Originalsprog Switzerland
Sideantal 220
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 220 pages, 10 Illustrations, color; 18 Illustrations, black and white
Mål 235 x 155
ISBN-13 / EAN-13 9783030475949