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Advertising Account Planning: Planning and Managing an IMC Campaign

(Bog, Paperback / softback, Engelsk)
Forfattere: Larry Kelley, Donald Jugenheimer
Advertising Account Planning: Planning and Managing an IMC Campaign
Forlag: Taylor & Francis Ltd

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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Larry Kelley, Donald Jugenheimer
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 15-09-2014
Første udgivelsesår 2014
Illustrationer 15 Tables, black and white; 72 Line drawings, black and white
Originalsprog United Kingdom
Sideantal 262
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 262 pages, 15 Tables, black and white; 72 Line drawings, black and white
Mål 154 x 228 x 19
ISBN-13 / EAN-13 9780765640369