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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

(Bog, Mixed media product, Engelsk)
Forfattere: Chris (University of Cincinnati) Allen, Richard (Montana State University - Bozeman) Semenik, Thomas (University of Wisconsin-Madison) O'Guinn, Angeline (University of Texas - Austin) Close Scheinbaum
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Forlag: Cengage Learning, Inc

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Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.

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Alle detaljer

Forlag Cengage Learning, Inc
Forfattere Chris (University of Cincinnati) Allen, Richard (Montana State University - Bozeman) Semenik, Thomas (University of Wisconsin-Madison) O'Guinn, Angeline (University of Texas - Austin) Close Scheinbaum
Type Bog
Format Mixed media product
Sprog Engelsk
Udgave 7 ed
Udgivelsesdato 13-02-2014
Første udgivelsesår 2014
Originalsprog United States
Sideantal 432
Indbinding Mixed media product
Forlag Cengage Learning, Inc
Sideoplysninger 432 pages
Mål 218 x 279 x 18
ISBN-13 / EAN-13 9781285187815