Advertising and the World Wide Web
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Inc
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780805831481
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Beskrivelse
Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.
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| Forlag | Taylor & Francis Inc |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-04-1999 |
| Første udgivelsesår | 1999 |
| Illustrationer | Illustrations |
| Fagredaktør | David W. Schumann, Esther Thorson |
| Originalsprog | United States |
| Sideantal | 328 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Inc |
| Sideoplysninger | 328 pages |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9780805831481 |