Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers (Bog, Paperback / softback, Engelsk)
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Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers

(Bog, Paperback / softback, Engelsk)
Forfatter: Shalini Shankar
Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers
Forlag: Duke University Press

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Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model consumers," thereby legitimizing their presence in American popular culture.

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Alle detaljer

Forlag Duke University Press
Forfatter Shalini Shankar
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 27-04-2015
Første udgivelsesår 2015
Illustrationer 42 illustrations
Originalsprog United States
Sideantal 328
Indbinding Paperback / softback
Forlag Duke University Press
Sideoplysninger 328 pages, 42 illustrations
Mål 152 x 227 x 22
ISBN-13 / EAN-13 9780822358770