Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms,... (Bog, Paperback / softback, Engelsk)
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Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy

(Bog, Paperback / softback, Engelsk)
Forfatter: Thomas Horner
Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Forlag: Springer

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Beskrivelse

Content marketing is now a firmly established discipline in online marketing. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.

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Alle detaljer

Forlag Springer
Forfatter Thomas Horner
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2023
Udgivelsesdato 10-02-2023
Første udgivelsesår 2023
Illustrationer 9 Illustrations, black and white; X, 255 p. 9 illus.
Originalsprog Netherlands
Sideantal 255
Indbinding Paperback / softback
Forlag Springer
Sideoplysninger 255 pages, 9 Illustrations, black and white; X, 255 p. 9 illus.
Mål 209 x 148 x 19
ISBN-13 / EAN-13 9783658405502