Advertising in Developing and Emerging Countries: The Economic, Political and Social ... (Bog, Hardback, Engelsk)
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Advertising in Developing and Emerging Countries: The Economic, Political and Social Context

(Bog, Hardback, Engelsk)
Advertising in Developing and Emerging Countries: The Economic, Political and Social Context
Forlag: Taylor & Francis Ltd

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Beskrivelse

A study that offers an analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 18-08-2011
Første udgivelsesår 2011
Fagredaktør Emmanuel C. Alozie
Originalsprog United Kingdom
Sideantal 352
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 352 pages
Mål 244 x 177 x 29
ISBN-13 / EAN-13 9780566091742