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Advertising in Modern and Postmodern Times

(Bog, Hardback, Engelsk)
Forfatter: Pamela Odih
Advertising in Modern and Postmodern Times
Forlag: SAGE Publications Inc

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Beskrivelse

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work, together with reproductions of advertising images and copy.

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Alle detaljer

Forlag SAGE Publications Inc
Forfatter Pamela Odih
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 30-04-2007
Første udgivelsesår 2007
Serie Published in association with Theory, Culture & Society
Originalsprog United States
Sideantal 232
Indbinding Hardback
Forlag SAGE Publications Inc
Sideoplysninger 232 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780761941903