Advertising Media Planning, Seventh Edition (Bog, Hardback, Engelsk)
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Reklame
  5. Advertising Media Planning, Seventh Edition

Advertising Media Planning, Seventh Edition

(Bog, Hardback, Engelsk)
Forfattere: Roger Baron, Jack Sissors
Advertising Media Planning, Seventh Edition
Forlag: McGraw-Hill Education - Europe

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Reklame
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional media - including TV, radio, and print - while exploring the media forms, illustrated with major advertiser case histories.

Læsernes anmeldelser (0)

Alle detaljer

Forlag McGraw-Hill Education - Europe
Forfattere Roger Baron, Jack Sissors
Type Bog
Format Hardback
Sprog Engelsk
Udgave 7 ed
Udgivelsesdato 16-09-2010
Første udgivelsesår 2010
Illustrationer 15 Illustrations
Originalsprog United States
Sideantal 496
Indbinding Hardback
Forlag McGraw-Hill Education - Europe
Sideoplysninger 496 pages, 15 Illustrations
Mål 239 x 199 x 36
ISBN-13 / EAN-13 9780071703123