Advertising to Children in China
(Bog, Hardback, Engelsk)
Forlag:
The Chinese University Press
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9789629961428
- Se flere detaljer ▼
Bemærk: Kan ikke leveres før jul.
Beskrivelse
China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | The Chinese University Press |
| Forfattere | Kara Chan, James U. McNeal |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 31-01-2004 |
| Første udgivelsesår | 2004 |
| Illustrationer | Illustrations |
| Originalsprog | Hong Kong |
| Sideantal | 224 |
| Indbinding | Hardback |
| Forlag | The Chinese University Press |
| Sideoplysninger | 224 pages, Illustrations |
| Mål | 235 x 162 x 17 |
| ISBN-13 / EAN-13 | 9789629961428 |