Advertising to Children in China
(Bog, Paperback / softback, Engelsk)
Forlag:
The Chinese University Press
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9789629961794
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Beskrivelse
About children and advertising in China, the country with the largest children population in the world. This book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups.
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Alle detaljer
| Forlag | The Chinese University Press |
| Forfattere | Kara Chan, James U. McNeal |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 31-01-2004 |
| Første udgivelsesår | 2004 |
| Illustrationer | illustrations |
| Originalsprog | Hong Kong |
| Sideantal | 220 |
| Indbinding | Paperback / softback |
| Forlag | The Chinese University Press |
| Sideoplysninger | 220 pages, illustrations |
| Mål | 229 x 153 x 11 |
| ISBN-13 / EAN-13 | 9789629961794 |