Advertising Worldwide: Advertising Conditions in Selected Countries
(Bog, Paperback / softback, Engelsk)
Beskrivelse
Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices?
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Alle detaljer
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | Softcover reprint of the original 1st ed. 2001 |
| Udgivelsesdato | 21-10-2012 |
| Første udgivelsesår | 2012 |
| Illustrationer | X, 294 p. |
| Fagredaktør | Ingomar Kloss |
| Originalsprog | Germany |
| Sideantal | 294 |
| Indbinding | Paperback / softback |
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Sideoplysninger | 294 pages, X, 294 p. |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783642632068 |