Advertising
(Bog, Paperback / softback, Engelsk)
Forlag:
Pearson Education Limited
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780273634355
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Beskrivelse
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
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Alle detaljer
| Forlag | Pearson Education Limited |
| Forfattere | Frank Jefkins, Daniel Yadin |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 4 ed |
| Udgivelsesdato | 21-02-2000 |
| Første udgivelsesår | 2000 |
| Serie | Frameworks Series |
| Originalsprog | United Kingdom |
| Sideantal | 416 |
| Indbinding | Paperback / softback |
| Forlag | Pearson Education Limited |
| Sideoplysninger | 416 pages |
| Mål | 232 x 157 x 23 |
| ISBN-13 / EAN-13 | 9780273634355 |