Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically

(Bog, Hardback, Engelsk)
Forfattere: Sascha Sturze, Markus Hoyer, Claudio Righetti, Matthias Rasztar

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This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner.

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Forlag Springer Fachmedien Wiesbaden
Forfattere Sascha Sturze, Markus Hoyer, Claudio Righetti, Matthias Rasztar
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2022
Udgivelsesdato 30-10-2022
Første udgivelsesår 2022
Serie Management for Professionals
Illustrationer 1 Illustrations, black and white
Originalsprog Germany
Sideantal 115
Indbinding Hardback
Forlag Springer Fachmedien Wiesbaden
Sideoplysninger 115 pages, 1 Illustrations, black and white
Mål 163 x 246 x 14
ISBN-13 / EAN-13 9783658380526