Forventes på lager: 30-10-2022
This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner.
| Forlag | Springer Fachmedien Wiesbaden |
| Forfattere | Sascha Sturze, Markus Hoyer, Claudio Righetti, Matthias Rasztar |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2022 |
| Udgivelsesdato | 30-10-2022 |
| Første udgivelsesår | 2022 |
| Serie | Management for Professionals |
| Illustrationer | 1 Illustrations, black and white |
| Originalsprog | Germany |
| Sideantal | 115 |
| Indbinding | Hardback |
| Forlag | Springer Fachmedien Wiesbaden |
| Sideoplysninger | 115 pages, 1 Illustrations, black and white |
| Mål | 163 x 246 x 14 |
| ISBN-13 / EAN-13 | 9783658380526 |