American Advertising in Poland: A Study of Cultural Interactions Since 1990 (Bog, Paperback / softback, Engelsk)
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American Advertising in Poland: A Study of Cultural Interactions Since 1990

(Bog, Paperback / softback, Engelsk)
Forfatter: Jeffrey K. Johnson
Forlag: McFarland & Co Inc

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Beskrivelse

Examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. This book contains case studies that reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures.

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Alle detaljer

Forlag McFarland & Co Inc
Forfatter Jeffrey K. Johnson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 29-12-2008
Første udgivelsesår 2008
Illustrationer bibliography, index
Originalsprog United States
Sideantal 244
Indbinding Paperback / softback
Forlag McFarland & Co Inc
Sideoplysninger 244 pages, bibliography, index
Mål 230 x 166 x 10
ISBN-13 / EAN-13 9780786437979