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An Integrated Approach to New Food Product Development

(Bog, Hardback, Engelsk)
An Integrated Approach to New Food Product Development
Forlag: Taylor & Francis Inc

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New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. This title explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success.

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Alle detaljer

Forlag Taylor & Francis Inc
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 24-06-2009
Første udgivelsesår 2009
Illustrationer 1 Tables, black and white; 154 Illustrations, black and white
Fagredaktør Howard R. (Moskowitz Jacobs Moskowitz, I. Sam (Hebrew University of Jerusalem Saguy, Tim (The Turover Straus Group Straus
Originalsprog United States
Sideantal 504
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 504 pages, 1 Tables, black and white; 154 Illustrations, black and white
Mål 240 x 161 x 32
ISBN-13 / EAN-13 9781420065534