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Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

(Bog, Hardback, Engelsk)
Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing
Forlag: Springer International Publishing AG

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This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data.

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Forlag Springer International Publishing AG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2023 ed.
Udgivelsesdato 08-12-2022
Første udgivelsesår 2022
Serie LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition
Illustrationer 1 Illustrations, black and white; XVII, 457 p. 1 illus.
Fagredaktør Bruce Kilpatrick, Pierre Kobel, Pranvera Kellezi
Originalsprog Switzerland
Sideantal 457
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 457 pages, 1 Illustrations, black and white; XVII, 457 p. 1 illus.
Mål 235 x 155
ISBN-13 / EAN-13 9783031074219