Architecting Experience: A Marketing Science And Digital Analytics Handbook
(Bog, Hardback, Engelsk)
Beskrivelse
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.
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Alle detaljer
| Forlag | World Scientific Publishing Co Pte Ltd |
| Forfatter | Scot R (Medill-northwestern Univ Wheeler |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 19-02-2016 |
| Første udgivelsesår | 2016 |
| Serie | Advances and Opportunities with Big Data and Analytics |
| Originalsprog | Singapore |
| Sideantal | 282 |
| Indbinding | Hardback |
| Forlag | World Scientific Publishing Co Pte Ltd |
| Sideoplysninger | 282 pages |
| Mål | 159 x 237 x 20 |
| ISBN-13 / EAN-13 | 9789814678414 |