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Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications

(Bog, Paperback / softback, Engelsk)
Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications
Forlag: Springer Verlag, Singapore

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Beskrivelse

This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.

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Alle detaljer

Forlag Springer Verlag, Singapore
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2022 ed.
Udgivelsesdato 21-11-2023
Første udgivelsesår 2023
Illustrationer 8 Illustrations, color; 10 Illustrations, black and white
Fagredaktør Alhamzah Alnoor, Khaw Khai Wah, Azizul Hassan
Originalsprog Singapore
Sideantal 341
Indbinding Paperback / softback
Forlag Springer Verlag, Singapore
Sideoplysninger 341 pages, 8 Illustrations, color; 10 Illustrations, black and white
Mål 235 x 155
ISBN-13 / EAN-13 9789811965111