Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Custome... (Bog, Hardback, Engelsk)
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Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding

(Bog, Hardback, Engelsk)
Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Forlag: Emerald Publishing Limited

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Beskrivelse

Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.

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Alle detaljer

Forlag Emerald Publishing Limited
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 29-11-2019
Første udgivelsesår 2019
Serie Advances in Culture, Tourism and Hospitality Research
Fagredaktør Michael (Curtin University Volgger, Dieter (University of St Gallen Pfister
Originalsprog United Kingdom
Sideantal 360
Indbinding Hardback
Forlag Emerald Publishing Limited
Sideoplysninger 360 pages
Mål 229 x 152 x 23
ISBN-13 / EAN-13 9781838670719