B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Onl... (Bog, Paperback / softback, Engelsk)
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B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade

(Bog, Paperback / softback, Engelsk)
Forfatter: Gerrit Heinemann
B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade
Forlag: Springer Fachmedien Wiesbaden

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Beskrivelse

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B.

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Alle detaljer

Forlag Springer Fachmedien Wiesbaden
Forfatter Gerrit Heinemann
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2023
Udgivelsesdato 12-11-2022
Første udgivelsesår 2022
Illustrationer 1 Illustrations, black and white
Originalsprog Germany
Sideantal 205
Indbinding Paperback / softback
Forlag Springer Fachmedien Wiesbaden
Sideoplysninger 205 pages, 1 Illustrations, black and white
Mål 244 x 170 x 16
ISBN-13 / EAN-13 9783658385279