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B2B Marketing: A Guidebook for the Classroom to the Boardroom

(Bog, Paperback / softback, Engelsk)
B2B Marketing: A Guidebook for the Classroom to the Boardroom
Forlag: Springer Nature Switzerland AG

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Beskrivelse

Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 04-05-2022
Første udgivelsesår 2022
Serie Management for Professionals
Illustrationer 1 Illustrations, color; 249 Illustrations, black and white
Fagredaktør Uwe G. Seebacher
Originalsprog Switzerland
Sideantal 755
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 755 pages, 1 Illustrations, color; 249 Illustrations, black and white
Mål 235 x 155
ISBN-13 / EAN-13 9783030542948