Basics Advertising 03: Ideation
(Bog, Paperback / softback, Engelsk)
Forlag:
Bloomsbury Publishing PLC
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9782940411504
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Beskrivelse
Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.
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| Forlag | Bloomsbury Publishing PLC |
| Forfatter | Nik Mahon |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 26-09-2011 |
| Første udgivelsesår | 2011 |
| Serie | Basics Advertising |
| Illustrationer | 200 colour illus |
| Originalsprog | Switzerland |
| Sideantal | 184 |
| Indbinding | Paperback / softback |
| Forlag | Bloomsbury Publishing PLC |
| Sideoplysninger | 184 pages, 200 colour illus |
| Mål | 228 x 160 x 17 |
| ISBN-13 / EAN-13 | 9782940411504 |