Behavior Space: Play, Pleasure and Discovery as a Model for Business Value (Bog, Hardback, Engelsk) af Alexander Manu
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Behavior Space: Play, Pleasure and Discovery as a Model for Business Value

(Bog, Hardback, Engelsk)
Forfatter: Alexander Manu
Behavior Space: Play, Pleasure and Discovery as a Model for Business Value
Forlag: Taylor & Francis Ltd

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Beskrivelse

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behaviour space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behaviour space to emerge.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Alexander Manu
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 05-12-2012
Første udgivelsesår 2012
Originalsprog United Kingdom
Sideantal 256
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 256 pages
Mål 246 x 174
ISBN-13 / EAN-13 9781409446842