Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation (Bog, Hardback, Engelsk) af P Barwise
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Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation

(Bog, Hardback, Engelsk)
Forfattere: Patrick (London Business School) Barwise, Sean (IMD) Meehan
Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation
Forlag: John Wiley & Sons Inc

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Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfattere Patrick (London Business School) Barwise, Sean (IMD) Meehan
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 11-03-2011
Første udgivelsesår 2011
Originalsprog United States
Sideantal 192
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 192 pages
Mål 236 x 152 x 22
ISBN-13 / EAN-13 9780470976319