1. Forside
  2. Bøger
  3. Engelske bøger
  4. Salg og marketing
  5. Beyond Traditional Marketing: Innovations in Marketing Practice

Beyond Traditional Marketing: Innovations in Marketing Practice

(Bog, Paperback / softback, Engelsk)
Forfattere: Kamran (IMD) Kashani, Jean-Pierre (Babson College) Jeannet, Jacques (IMD) Horovitz, Sean (IMD) Meehan, Adrian (IMD) Ryans, Dominique (IMD) Turpin, John (IMD) Walsh
Beyond Traditional Marketing: Innovations in Marketing Practice
Forlag: John Wiley & Sons Inc

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Salg og marketing
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.

Læsernes anmeldelser (0)

Alle detaljer

Forlag John Wiley & Sons Inc
Forfattere Kamran (IMD) Kashani, Jean-Pierre (Babson College) Jeannet, Jacques (IMD) Horovitz, Sean (IMD) Meehan, Adrian (IMD) Ryans, Dominique (IMD) Turpin, John (IMD) Walsh
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 08-04-2005
Første udgivelsesår 2005
Serie IMD Executive Development Series
Originalsprog United States
Sideantal 328
Indbinding Paperback / softback
Forlag John Wiley & Sons Inc
Sideoplysninger 328 pages
Mål 210 x 174 x 18
ISBN-13 / EAN-13 9780470011461