Big Data Analytics: Applications in Business and Marketing

(Bog, Hardback, Engelsk)
Forfattere: Kiran (Shivaji College Chaudhary, Mansaf (Jamia Millia Islamia University Alam

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Beskrivelse

The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Kiran (Shivaji College Chaudhary, Mansaf (Jamia Millia Islamia University Alam
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 28-12-2021
Første udgivelsesår 2021
Illustrationer 31 Line drawings, black and white; 31 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 261
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 261 pages, 31 Line drawings, black and white; 31 Illustrations, black and white
Mål 234 x 156
ISBN-13 / EAN-13 9781032007885