Forventes på lager: 28-12-2021
The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.
| Forlag | Taylor & Francis Ltd |
| Forfattere | Kiran (Shivaji College Chaudhary, Mansaf (Jamia Millia Islamia University Alam |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 28-12-2021 |
| Første udgivelsesår | 2021 |
| Illustrationer | 31 Line drawings, black and white; 31 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 261 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 261 pages, 31 Line drawings, black and white; 31 Illustrations, black and white |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781032007885 |