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Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.
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In the rapidly evolving world of business, technology isn't just an asset—it's the driving force behind innovation and success. This work is an indispensable resource for business leaders, marketers, and technologists who are eager to stay ahead of the curve.
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This handbook provides a comprehensive overview of the history, development, use and study of the evolving relationship between interpreting and technology, addressing the challenges and opportunities brought by advances in AI and digital tools.
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An authoritative handbook on the intersection of commercial law and technology, addressing pressing social issues and appealing to academics, lawyers, technologists, students, and policymakers around the world.
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The book provides a systematic presentation of some of the most relevant contemporary major theories of human cognition. Each theory is analyzed in terms of their origins, central idea, central theoretical elements, empirical evidence and major criticism.
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The reference book explores the integration of cognitive computing technologies in the automotive industry to enhance smart transportation systems. It focuses on how AI, machine learning, and data analytics can improve vehicle automation, safety, and efficiency.
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This book explores the governance of smart cities from a holistic approach, arguing that the creation of smart cities must consider the specific the circumstances of each country to improve the preservation, revitalisation, liveability, and sustainability of urban areas.
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Music Production in the Music City considers how music is produced in specific urban contexts, and features four case studies from a diverse set... Læs mere
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This book explores the impact of technology on HR practices and how organisations can effectively incorporate these advancements... Læs mere
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This book provides an overview of basic and advanced computational techniques for analysing and understanding protein, RNA, and DNA sequences.... Læs mere
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Smart Applications of Artificial Intelligence and Big Data covers a wide range of topics related to AI and big data, including machine learning, deep learning, natural language processing, computer vision, data analytics, and data mining.
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Volumes have been written on the need for high-quality data to support organizational decision-making. Navigating the Data... Læs mere