Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization (Bog, Hardback, Engelsk)
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Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization

(Bog, Hardback, Engelsk)
Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization
Forlag: Emerald Publishing Limited

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Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.

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Alle detaljer

Forlag Emerald Publishing Limited
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-05-2025
Første udgivelsesår 2025
Fagredaktør Mudita (Christ University Sinha, Arabinda (Sarala Birla University Bhandari, Samant Shant (Lal Bahadur Shastri Institute of Management Priya, Sajal (LAB University of Applied Sciences Kabiraj
Originalsprog United Kingdom
Sideantal 248
Indbinding Hardback
Forlag Emerald Publishing Limited
Sideoplysninger 248 pages
Mål 158 x 238 x 21
ISBN-13 / EAN-13 9781835494196