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In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.
This book introduces the basic methodologies for successful data analytics. The methodological overlap between data science and machine learning is emphasized by demonstrating how data science is used for classification as well as supervised and unsupervised learning.
This book introduces readers to state-of-the-art cases and tools for managing innovation in today’s rapidly changing business environment.... Læs mere
This book takes an in-depth look at the economics of digital transformation. The chapters also address the impacts of digital transformation on the sustainable functioning of socioeconomic and environmental systems.
This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes.
Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works.
They provide a comprehensive overview of major challenges and recent... Læs mere
This book discusses quantum theory as the theory of random (Brownian) motion of small particles (electrons etc.) under external forces.
In the second part, the author presents the law of AI, covering topics such as the law of electronic technology, legal issues, AI and intellectual property rights, and legalizing AI.