Gamification and Consumer Engagement: Creating Value in Context of ICT Development
(Bog, Hardback, Engelsk)
Forlag:
Springer Nature Switzerland AG
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783030542047
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Beskrivelse
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.
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| Forlag | Springer Nature Switzerland AG |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2021 ed. |
| Udgivelsesdato | 13-11-2020 |
| Første udgivelsesår | 2020 |
| Serie | Progress in IS |
| Illustrationer | 17 Illustrations, black and white |
| Fagredaktør | Rimantas Gatautis, Jurate Banyte, Elena Vitkauskaite |
| Originalsprog | Switzerland |
| Sideantal | 216 |
| Indbinding | Hardback |
| Forlag | Springer Nature Switzerland AG |
| Sideoplysninger | 216 pages, 17 Illustrations, black and white |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783030542047 |