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Featuring numerous case examples from companies around the world, this second edition integrates... Læs mere
Drawing on interviews with 10 leading start-ups and a comprehensive review of the literature, the author examines... Læs mere
Offering readers a closer look at design thinking, its innovation processes and methods, it covers topics ranging from how to... Læs mere
The Transaction Cost Economics (TCE) and Foucauldian perspectives are brought to bear on five outsourcing relationships in order to test the application of these discourses to rich qualitative data over the outsourcing contractual life-cycle.
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM).
This book offers a comprehensive and readable introduction to modern business and data analytics.
Highlighting the central role of statistics and data analysis methods in the era of Data Science, the contributions offer an essential overview of the latest developments in various areas of statistics research.
Written by qualitative researchers for qualitative researchers, and not presuming extensive computer experience, this user-friendly guide takes a critical look at the wide range of software currently available.